Taiwan Island Tourism Network established in 2011，Its founder Zhang Zhongguo is an Internet veteran。When participating in an exclusive interview with Zhihui Travel，The founder told us about his original intention of crossing over into the tourism industry。In June 2011, the country opened cities for free travel to Taiwan for the first time。Zhang Zhongguo, who loves traveling, felt it was an opportunity after hearing the news，It is expected that the first market opening will be better，So I have no hesitation in crossing over into the tourism industry，Started to focus on the field of independent travel to Taiwan。My previous trips to Taiwan were all in the form of group tours，Zhang Zhongguo said: "Taiwan tourism is different from other destinations，For mainlanders，Taiwan is a strange and curious place，It can be seen from the total number of people from mainland China who went to Taiwan in the past two years，Everyone’s enthusiasm for Taiwan is growing day by day。On the other hand，From the perspective of free travel，Mainland tourists are more independent，Visit Taiwan more deeply。”

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(1) The market rhythm is slowly opening

Since the pilot on June 28, 2011，Mainland residents’ individual travel to 188bet online sports betting Taiwan has been completed in five batches and 47 cities have been opened。Looking back on the past，From the first batch of Beijing、Shanghai、Xiamen to the fifth batch of opened Haikou、Hohhot、Lanzhou、11 cities including Yinchuan。Gradually liberalizing cities includes first- to third-tier cities，The reason why not all of them have been liberalized may simply be due to consideration of Taiwan Province’s reception capacity and resource constraints。

(2) With favorable policies, the number of people coming to Taiwan is close to a blowout

According to statistics，In the first half of 2015, 2.05 million tourists from mainland China visited Taiwan，Accounting for 41 of the total number of tourists received in Taiwan.06%，Becoming Taiwan’s largest customer source market。The number of tourists visiting Fujian Port from January to June this year to Kinmapeng and Taiwan is 24.740,000 people，YoY increase of 58.3%。15 of them are group tours.770,000 people，Year-on-year growth of 24.60%；Personal tour 8.970,000 people，Year-on-year growth of 201.9%。Same as the 21st of this month，Taiwan’s “Taiwan Tourism Bureau” announced that the independent travel quota for mainland tourists will be increased from 4,000 to 5,000 per day。Taiwan estimates that the relevant opening-up measures will increase the number of individual trips by mainland tourists by 120,000 before the end of the year，An increase of 60,000 tourists from Jinma and Pengland。Taiwan also encourages mainland residents to go to Kinmen、Mazu、Travel to Penghu and other places，Those who stay overnight (at least 1 night) in Kinmapeng and travel to and from the main island of Taiwan，Special quota for 1,000 people，Not limited by large quota。Since there are relatively few tourists taking the Kinma-Peng route，It is now faster to apply for a certificate。And the latest policy 188bet Online Sports Betting and Casino comes out，The local Damaiyu Port has direct flights to Taiwan on the basis of the original direct passenger ship service，We are planning to add private car consignment services after the documents and related policies and procedures are completed，This means that mainland tourists are expected to drive their own private cars in the future，After taking the boat to Taiwan，Self-driving trip to Taiwan。

2. Look at pain points and policies with a keen sense of smell

Founder Zhang Zhongguo has his own views on online travel，The website is targeted at users from mainland China who travel to Taiwan for free travel，He views the current platform this way: “The website is still a small platform，Basically, it can provide one-stop service for traveling to Taiwan for independent travelers to Taiwan，For example from visa、Accommodation、Transportation、Tickets and the like。”

(1) Changes in the pain points of traveling to Taiwan

In 2011, there were relatively few domestic websites for Taiwan tourism，Taiwan Island Travel Network also entered the Taiwan field relatively early，So the website has accompanied the development and changes of Taiwan policy over the years，The pain point of early Taiwanese games was information asymmetry at the content level，Taiwan’s closed nature has caused mainland tourism agencies to lack detailed introduction to Taiwan’s tourism resources，So the first thing founder Zhang Zhongguo did when he established the Taiwan Island Tourism Network was to integrate tourism content，Attractions included、Accommodation、Food, etc.，Aims to solve the problem of information asymmetry with mainland tourists，With the gradual opening of free travel to Taiwan，The sudden increase in the number of people has caused new pain points: accommodation and transportation。Mainland tourists entering Taiwan for the first time face what to do，The question 188bet app of where to live，Travelers favor in-depth travel，As a result, these two pieces have become a relatively big pain，Currently, there are more and more B&B hotels in Taiwan，The number of platforms targeting this area is also gradually increasing，Taiwan Island Tourism Network has also connected to booking and other platforms to improve its hotel and B&B business layout。Transportation includes minor transportation on the island，Transportation connections between scenic spots, etc.，This is the direction that the website will focus on in the future，And this is also the battlefield where competition in Taiwan’s autonomous travel market is fierce。

(2) Policies determine corporate changes

During communication with Zhang Zhongguo，Zhihui Travel Editor Feels，The founder is very concerned about Taiwan’s tourism policy，The concept of policy-determined changes is accompanied by the founder’s adjustment and development direction of the platform business。

3. Small transportation business will become the new focus of the website

At present, the traffic of Taiwan Island Tourism Network mainly comes from its own platform，At the same time with Mafengwo、Where to go、Tongcheng、Cooperation with Tuniu and other traffic portals，But because I entered the field of independent travel in Taiwan earlier，But because I entered the field of independent travel in Taiwan earlier。Traditional OTAs have more layouts for air tickets and hotels，Some emerging accommodation websites do more homestays，Founder said，In the future, the business direction of Taiwan Island Travel Network will be transportation-oriented，The website is the ticketing agent for the two cruise ships "COSCO Star" and "Strait"，The first online ticket booking service was launched for the convenience of tourists，Combined with small three links and other transportation modes，The business will also focus on ride-sharing in Taiwan、Chartered car、188bet app download One day trip、Pick-up and drop-off are in full swing，Basically cooperate with local resource suppliers。

4. Keep up with policy changes and expand business development

In the future, Taiwan Island Tourism Network hopes to continue to deepen and deepen the transportation business。Combined with relevant policy analysis，In the future, Taiwan Tourism Network may continue to make efforts in two aspects。First，An attempt at self-driving travel，According to policy information，In the future, "COSCO Star" and "Strait" may become the most important vehicle transportation channels for self-driving tours，The agency of these two ships is currently undertaken by Taiwan Island Tourism Network，Integrate future self-driving tourists to Taiwan through two cruise ships into its own website platform，Deploy peripheral products，Activate new audience。

Secondly，Continue to integrate offline small transportation resources and peripheral product resources，A series of independent travel products connecting destinations，Use small transportation to bundle the consumption scope of passengers。At the same time，The founder Zhang Zhongguo also expressed his hope to Zhihui Tourism and discussed the capital in depth，Connect Taiwan independent travel and tourism projects in Taiwan’s surrounding provinces and cities，How to face the increasingly competitive Taiwan independent travel market，Continue to follow policy developments，We will wait and see together。

Author of this article: Song Chenglong；Zhihui travel expert author；Personal WeChat ID: dalong080917；Welcome to follow，Please indicate [name + unit + position] for convenience when adding，Thank you very much for your support！