The domestic car rental industry started late，After 2006，With Yihi、The launch of chain car rental platforms such as China Car Rental，Car rental has only gradually entered the public eye。In the next few years，These two car rental platforms use the power of capital，Utilize the asset-heavy operation model，Rapidly achieve network expansion，Leading the domestic car rental industry。In addition，There are also many innovative car rental companies that have sprung up into the market。Example: Supreme Car Rental、Wukong Car Rental、PP Car Rental、一一e行、Car enjoyment、Yidian car 188bet app download rental, etc.。Among them, Wukong Car Rental, which is in the field of O2O shared car rental, also announced in August that it had successfully obtained angel round and Pre-A round financing。Wukong Car Rental’s CMO Zhu Xu accepted an interview with Zhihui Travel despite his busy schedule，About Wukong’s mode、Small transportation in tourist destinations、Sharing economy, etc.，Zhu Xu has his own opinion。

                        Wukong Car Rental CMO Zhu Xu

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Current domestic car rental model，There are two main types: one is the B2C model，Rushenzhou、EHi and other rental platforms，Vehicle ownership belongs to the platform，And attaches great importance to the asset-heavy model of offline operations and services；The other is P2P mode，such as PP car rental, etc.，It is a complete car sharing economic model，The platform does not own a car，It is a platform that brings together transactions between car owners and renters。Wukong Car Rental is a B2P model，The current car source belongs to the car rental company，Managed by Wukong Car Rental，And focus on offline outlet operations。In Zhu Xu’s words，Wukong’s car rental model is similar to Tujia, the largest home sharing platform in China。It will unified management of idle car resources in society，And 188bet Online Sports Betting and Casino promoted in various outlets in the city，Operate with a light-asset-heavy-operations model。Zhu Xu mentioned，Whether it is B2C mode or P2P mode，Both have their own pros and cons。B2C requires heavier assets，The speed of development in the early stage will be limited；And P2P mode，Because the car rental platform cannot fully monitor the service quality，As a result, customer experience will be affected to a certain extent，And this model also involves unfavorable factors such as an imperfect credit reporting system and unclear policy direction。So，After considering the advantages and disadvantages of the two models，Wukong Car Rental finally chose the B2P model。

2. Test the small transportation in tourist destinations

"Xing" is a vertical line from beginning to end of travel，So the quality of transportation experience，Directly affects the quality of travel。Specially for non-standards，Fragmented and small traffic needs。It seems so far，There is no travel method that can completely solve the many pain points of independent travel，Includes traditional car rental services，Although self-driving travel is possible，But the car pickup and return process，There are many shortcomings such as time limit (billing by day)。And Zhu Xu said，Wukong 188bet app Car Rental has a presence in the business travel market and independent travel market，Except at the airport、Except for high-speed rail car rental outlets，Also with Ctrip、Where to go、Flight Butler、Cooperation with China National Travel Service and other companies that provide "free travel + car use" services。What’s more important，The biggest feature of Wukong car rental is，The rental time is not limited to daily charges，But do it by the hour、By day、Monthly、Full-time car rental platform by year。

3. Rent by the hour, pick up the car downstairs, and return the car anywhere

The editor likes to travel by car on weekends，So I have more experience in renting cars。Have been in contact with car rental companies of various brands，Service、The condition of the car is basically proportional to the price，It is impossible to evaluate which one is good and which one is bad。But there are two points that I think need improvement: First，Can there be more car rental and return outlets，Can we even provide door-to-door delivery and return service；Second，Can the billing design be more flexible，For example, the timeout part is calculated in hours, etc.。During the interview with Zhu Xu，The editor also learned，Wukong Car Rental is working hard to solve these two 188bet app download major pain points of car rental，And proposed "hourly rent"、Go downstairs to pick up the car、Return the car anywhere” service concept。What Wukong Car Rental wants to do is to make the car rental service more refined and convenient，Thus infer the consumption frequency of tourists。Because car rental itself is a low-frequency demand，How to make it a relatively high-frequency requirement，This requires more detailed car rental services，Increase demand frequency by creating and optimizing service scenarios。

Of course，Can do this，Not easy。First，Mastery of the vehicle supply chain；Secondly，There must be enough outlets；Also，It is the strong implementation of service operation。Most of the founding team members of Wukong Car Rental have working experience in senior positions in famous car companies，So，In the vehicle supply and operation sector，Wukong Car Rental has its own core competitive barriers。Exploring the market、Outlet layout and optimization process are the next areas where Wukong Car Rental will focus its efforts，Zhu Xu mentioned。

Innovation will be the winning formula for Wukong Car Rental’s future B2P model development，Take urban rental outlets as an example，Traditional outlets have high costs，188bet app download But make full use of the B2P sharing economy model，The parking lot in the city、It may be a feasible way to use the remaining parking space in underground garages and other places as urban outlets。

Can be learned from iResearch’s 2014 car rental report，my country’s car rental market is still in the early stages of development。So，The next ten years will still be a golden decade for the development of my country’s car rental market，Can Wukong Car Rental become a rising star like Tujia，We will wait and see。

(About the author: Wang Feng，Zhihui travel expert author，Focus on hotels、Non-standard accommodation area，Personal WeChat ID: “aaron88551487”，Welcome to follow and communicate。）