Mid-range hotels will be like "budget hotels" in previous years，Suddenly like a spring breeze coming overnight，Quick horse racing and enclosure，Created several well-known domestic and even global brands？All product development cannot be separated from the economic environment and industry development background，Therefore，Before answering this question，Let’s first review China’s local hotels in recent years、Especially high-end hotels and budget hotels with a flagship role，Different development paths traveled。
The beginning of reform and opening up，China’s economy has entered a new stage of development，As a representative industry of the service industry，China’s hotel industry begins to integrate with international standards，But many hotels have made "metaphysical" mistakes，Introducing a large number of luxury hardware facilities，Ignoring the important role of brand in the hotel development process。After more than 30 years of growth and training，China’s local hotels have entered a new development period，Many local hotels have world-class hardware，However, the industry only lacks high-end hotel brands 188bet online sports betting that embody Chinese concepts。
Looking at the hotel industry，The core hotel brands of some state-owned or collective enterprises may be difficult to take shape，There are many reasons for this。The market once placed good opportunities in front of them，But limited by the mechanism、Bundling "marriage"、Blind development and other reasons，Resulting in blurred brand image、Product quality and standards vary、The service model is not perfect，In the end, the high-end hotel market had to be surrendered to international hotel chain groups。
In recent years，Under the joint promotion of real estate and government awareness，International hotel brands conquer the Chinese market。For example, Jinmao、Wanda、Real estate projects of Yintai and other developers，They often have excellent hardware facilities，Adopt different international hotel brand company management，It is almost impossible for them to switch to Chinese local brands in a short time。
If local high-end hotel brands are said to be "warriors going to war，Return with regrets”，Budget hotels have seized the fleeting opportunity。A group of new hoteliers who dare to innovate，Create a brand such as Jinjiang Star、Home Inn、Hanting and other budget hotel chain brands，And occupied many cities。But the author thinks，While thanking them for their contribution to the local hotel industry，Also see clearly，There are a large number of economical "imitators" targeting low-end customer groups，Plundering limited urban core resources，Let the two and three-star hotels that once "occupied" the market before the emergence of budget hotels，Hard steps。
However，The good days of budget hotels are coming to an end。Early development stage，Budget hotels occupy better commercial resources in the city 188bet sports betting app download with extremely low property costs，But property costs continue to rise，It will greatly squeeze their profit margins。By budget hotel property rent 1.2 yuan/M calculation，The average property rent for one room does not exceed 50 yuan，But as property rents continue to rise，Once the increase exceeds 50%，The weapon for budget hotels to seize the market - low price advantage may be gone。
With labor costs、Maintenance Cost、Rising energy costs，Market competition is becoming increasingly fierce。At the same time，A large number of loyal consumers of budget hotels have gradually grown into the middle class，The loss of this relatively “high-end” loyal customer base，It will lead to the gradual disappearance of the core competitiveness of budget hotels。
High-end hotels and budget hotels have encountered development bottlenecks，Investors are turning to the mid-range market，Mid-range hotels are expected to take off in the next few years，Ushering in the era of brand explosion。This time，Will it be an opportunity for mid-range hotels to grow?？Will China emerge as a leader in the mid-range hotel market?？
In fact，The market does not leave much time and space for mid-range hotels，Entrants must meet the needs of target customer groups，Quickly design differentiated products and brands with their own characteristics，There is huge room for development、Winning in market competition following the law of "survival of the fittest"。
Specifically，The market needs differentiated products。Increasingly rich customer consumption experience、Consumption power is increasing day by day，Many guests cannot stand the same hotel image，They need to be "different、With soul、Provide a high level of personal attention” hotel products。Return 188bet sports betting app download to the Chinese market，300-500 yuan per room night is the main force of Chinese hotel consumer groups，This large group of customers are not satisfied with staying in budget hotels，I am not satisfied with the current situation of three or four star hotels。Quite a number of customers among them，Don’t want or don’t completely need to spend money in high-end hotels。Their demand for hotels can be summed up in a few words: decent、Quality、Economy，They want peace and quiet、Fashion、High-quality private space。
Hotel companies are based on the increasingly fierce market competition and the needs of these customers，Adopt differentiation strategy、Combined with designer’s concept，Use BPR ("BusinessProcessReengi-neering"，Enterprise process transformation) method，The idea of ​​breaking away from mass production，Redesign product，So，Spawned a number of boutique hotels and specialty hotels。
Meanwhile，To some extent，Investors’ capital flow has been tilted towards mid-range hotels。The important factor for investors to evaluate hotel investment is the input-output ratio。As the investment cost of high-end hotels increases，Raising market entry barriers，Market risks increase；The low-star or economical market has gradually become saturated，The market needs to be able to effectively reduce investment、Hotel form of effective output。
In customer demand、The hotel's attention and investment are pouring in under the combined effect of three "carriages"，The next three to five years，Mid-range hotels will face a golden opportunity for development，This is also the last chance for mid-range hotel brands，It may trigger a new round of changes in China’s hotel industry。
current，Many brands have entered 188bet online sports betting the mid-range hotel field，Includes Holiday Inn Express、Mercure、He Yi、Hanting full season、Starway、Hilton Garden、Vienna、Junting Hotel, etc.。However，Many brands under the banner of mid-range hotels，In fact, it’s just a beautiful “coat” for the “budget hotel”，To borrow the words of a netizen, it is “pseudo mid-range”。Those who want to operate on the same model as budget hotels，Investors who quickly copy mid-range hotels may be a little disappointed: one of the prerequisites for the survival of mid-range hotels is commercial location，Generally located in urban commercial centers or sub-commercial centers，Property cost will become the first threshold for the development of this type of hotel，Customer source、Design、Human Resources、Profit model and other key factors for the development of mid-range hotel brands，The resource requirements are completely different from those of budget hotels。In addition，Compared to budget hotels，High quality in a mid-range hotel、High cultural added value and personalized design are difficult to completely copy。
Mid-range hotel market，A “pioneer” has successfully entered the market，I hope not to become a "martyr"；Some latecomers came in with funds，But who will successfully break through the competition，Seeing the rainbow across the sun？One thing is for sure，Mid-range hotel market，A big drama has begun。

(The author of this article, Mr. Gan Shenghong，Currently Executive President of Zhejiang World Trade Junting Hotel Management Company。Mr. Gan has 17 years of experience in the hotel industry，Was responsible for the preparation and construction of many high-star hotels、Opening and operation work。)