Recently，China Tourism Academy and Mafengwo Tourism jointly released the "Online Tourism Asset Index Report for the First Half of 2021" (hereinafter referred to as the "Report")，Comprehensive measurement and evaluation of the performance of domestic destinations and scenic spots from January to June 2021。Report Display，The trend of younger people in rural tourism is significant，Country B&B that is close to nature、Adventure、High-quality experiences such as hiking，Rural tourism stands out in the "post-epidemic era"。

"Online Travel Property Index" (Travel Property Index，abbreviated as "TPI") released by China Tourism Academy in 2020，This is the first evaluation method and standard system for online assets in the tourism industry。

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Mafengwo tourism data display，City TPI ranking for the entire first half of 2021，Beijing is surrounded by rich rural tourism resources and has a relatively mature rural tourism industry、Guangzhou、Shanghai ranks among the top three domestic cities in TPI index。"Fireworks descend to the south of the Yangtze River in March" 188bet sports betting app download will bring Hangzhou、Nanjing、Suzhou and other popular destinations for spring flower viewing are listed in the top 20 list。And Chongqing、Xi’an、Changsha and other well-known “Internet celebrity” cities，Outstanding performance under the blessing of profound “red heritage”，TPI index ranks among the best。

Judging from the city’s TPI index increase，Driven by the red tourism craze for the 100th anniversary of the founding of the Party，The TPI index of many red tourist destinations increased strongly in the first half of the year。Among them, "Marshal Chen Yi's hometown" Ziyang, Sichuan is named 76.The 9% increase ranks first in the domestic city TPI index increase list，“The Cradle of Red Scarf” Pingxiang, Jiangxi，And Gansu Jinchang, known as the "Nickel Capital of the Motherland", followed closely behind。Wuzhong, Ningxia, has rich natural ecology and rural tourism resources、The TPI index in Zhumadian and other places in Henan Province also showed a sharp upward trend。Whether you are looking for red tourist destinations，Deeply feel the "provocative years of the past" in the mark of history，Embrace nature、Explore the little-known side of the great rivers and mountains of the motherland，These are the new meanings given to travel by contemporary young people。

The "New National Tourism Trend" report previously released by Mafengwo has also shown，76.92% of post-95s generation like to experience red tourist routes，Is the absolute main force of red tourism。Young people’188bet Online Sports Betting and Casino s enthusiasm for red tourism is increasing year by year，Not only represents the improvement of cultural confidence，We have also worked with various places in recent years to deeply explore red tourism resources，Strive to create a “red countryside”，Providing a rich and connotative immersive experience is inseparable。

Feng Rao, head of the Mafengwo Tourism Research Institute, believes: “Compared with pure humanistic red tourist attractions，Red countryside has the dual advantages of ‘nature + humanity’。Organically combine rural natural resources and red resources，Let young people receive patriotic education while also enjoying a comfortable holiday like "returning to the countryside"，Improve the comprehensive experience of rural tourism，Let the red tourism products located in the countryside、The ruins are more attractive，will be the main development direction of "red countryside" in the future。”

The scenic spots in various regions across the country have obvious characteristics,Nature and humanity each occupy half of the country

After the Spring Festival，The whole country is ushering in the spring season。"flower viewing"、"Outing"、"Spring Outing"and other related keywords have seen a sharp increase in search popularity on the Mafengwo site。Wuxi、Shangrao、Huangshan、Lingzhi relies on the brilliant cherry blossoms in Yuantouzhu、A magnificent sea of ​​rapeseed flowers、Plum Blossom Wonderland in the Flower Fishing 188bet app Village、The ten-mile peach land under the snow-capped mountains is "walking on the flower path"，Be among the top ten in the TPI list of their respective regional cities。corresponding，Jilin Changbai Mountain National Nature Reserve in Northeast China、Wulingyuan Scenic Area in Central China、Erhai Lake in Yunnan in the southwest region ranks first in the TPI index of scenic spots in its region。

The natural scenery is eye-catching，Cultural tourist attractions are no less generous，Report Display，Forbidden City、Chang'an Street、Wutai Mountain、Tiananmen Square、The ancient city of Pingyao still firmly occupies the top five spots in the TPI index of North China。On the Qinghai-Gansu Great Ring Road from Gobi to Desert、The beautiful scenery from grassland to flower fields captures the hearts of thousands of self-driving enthusiasts，Qin Shihuang Terracotta Warriors and Horses Museum in Shaanxi、Huashan、The Bell and Drum Tower Square is still firmly among the top three in the TPI index of scenic spots in the northwest region。

Feng Rao analyzed: “Taking photos to check in or sightseeing is no longer the first desire of young people when traveling。Understanding a history or experiencing a culture through travel will give them more satisfaction。Take Luoyang, which ranks among the top ten cities in TPI index in central China, as an example，Young people are seeing the true national beauty of peonies，I will definitely go to Longmen Grottoes to experience the charm of the pinnacle of stone carving art。”

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With the dual support of consumption upgrades and favorable national policies，The development of rural tourism in my country has made a "qualitative" leap in recent years，More and more “new villages” are “reborn” from scenic spot hardware to services，Get rid of the transportation inconvenience of the past、The hardware is not up to standard、Inherent impression such as weak service awareness，Experience through the new look and features，Became active in Mafengwo、A “rising star” in social networks such as Weibo。

From TPI ranking，It is not difficult to see the popular methods of rural tourism favored by young people。An ancient town integrating urban scenery，Meets the requirements of young people to pay equal attention to scenery and culture，They like to start an immersive travel experience in ancient villages and towns。Hongcun、Pingyao Ancient City、Shuhe Ancient Town、Xizhou Ancient Town and Ciqikou Ancient Town，Become the five ancient towns with the highest TPI index in the first half of the year。This explains，Tourists not only like to visit ancient towns，Also like to share your travel experience on social networks。

Mafengwo Tourism Big Data Display，Among tourists paying attention to rural tourism，Post-90s and post-00s account for nearly 60%，Post-90s and post-00s account for nearly 60%。“Experience” is their primary concern when choosing a rural tour，RV camping derived from creating experience、B&B、Cycling、Adventure、Hiking and other 188bet app special activities are becoming the endogenous driving force of rural tourism。Pursue individuality、Young people who are willing to try new things are working hard to create more new twists on traditional rural tours。

In the "Please get on the bus on weekends" activity recently launched by Mafengwo Tourism，Go to the countryside for the popular “style camping”，Or learn fly fishing from a professional master，It is by creating a new space in the familiar scenic spots in the suburbs of Beijing，Let young people get a "new experience" in the "old place"。In the “Treasure Box” Polaris Guide for Young People’s Travel Decisions，There are also countless tips on how to play the characteristic rural tour，From self-driving to camping，From surfing to diving，Young people’s wishes of “going to heaven and entering the sea” can be fulfilled。

Although rural tourism has ushered in a golden period of development in the post-epidemic era，But the report points out that there is still room for development - under the general trend of tourist consumption upgrade，Rural tourism also needs to step up its efforts to build its own international vision，And pay attention to professionalism、Professional destination marketing strategy，Pay attention to the construction and maintenance of online assets。On the Internet，Scenic spots that have gained a good reputation through high-quality content，You will have the opportunity to be favored by more tourists。