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Many industries have had this phenomenon in history,After internationally renowned brands enter China,China’s local brands are gradually withdrawing from the market。If China’s local theme park companies withdraw from the market,It will be something that no one wants to see。current,Disney、World-class brands such as Universal Studios have entered China,If Chinese local brands want to survive in the fierce competition in the future,And cultivate its own international brand,This requires more than just the personal practice of a group of companies,Need more rational thinking and summary。
In business 188bet online sports betting practice,We have such space,also has such ability。On the one hand,The market demand for theme parks in China is huge,And gradually diversified,It is impossible for one Disney in Shanghai to meet the needs of tourists from all over the country,Local companies have every opportunity to develop in new fields、The new market occupies the commanding heights;On the other hand,In the past 30 years of China’s theme park development practice,We have indeed accumulated some experience、Lesson,There are also a number of companies that are gradually growing,For example, the Overseas Chinese Town in Shenzhen、Chimelong in Guangzhou、Haichang in Dalian、Songcheng in Hangzhou, etc.。
The development of local theme parks lacks peer communication and academic research
In terms of rational thinking and experience summary,We have been sorely lacking。
On the one hand,Less communication with peers,Insufficient depth,So far, there is no industry-leading standard in the theme park field、Norms and guidance documents;On the other hand,Research in academia cannot keep up with real needs,More than enough praise,Insufficient critical reflection,There are also very few theoretical constructions of rational systems。
Of course,This may be related to what Bao Jigang said,Academic research on the lack of accessibility of theme parks,Competent scholars 188bet app download cannot access the real situation of enterprises,There is no way to find the problem,Solve the problem,Not to mention theoretical construction。I think,On this issue,Local companies can be more open,Let more scholars study theme parks。
The development of local theme parks requires a level playing field
I have known Bao Jigang for a long time,It is a friendship established in the pursuit of a common cause。more than 20 years ago,I just arrived at Overseas Chinese Town not long ago,He was still a young teacher at that time,Has great interest in OCT development research,OCT launched development strategy research in 1994,He was invited to participate。Bao Jigang conducted in-depth research on the development of the OCT theme park and the construction of the OCT urban area、Comprehensive inspection,He takes his work seriously、Professional、Detailed,Is a rigorous scholar,His idea of building OCT into a recreational business district in Shenzhen was adopted and implemented by the group,The view he revealed that there is a positive correlation between the development of OCT theme parks and the benefits of real estate development still has an impact on the development of tourism real estate to this day。
More than 20 years have passed,I am glad that Bao Jigang and his team are continuing to follow up on the theme park research。His team’s research has already exceeded OCT,Pay attention 188bet online sports betting to the development and changes of the national and international theme park industry,And conducted in-depth research on the problems arising from the development reality of China's theme parks。Among,Some issues we have considered but have not systematically sorted out;There are some issues that we want to study but are not qualified to do so;Some questions we didn’t expect but seem to be valuable so far。I agree with some of the views in Bao Jigang’s book,Many issues are criticized sharply,This is also a mistake our local governments and enterprises often make。
For example, international brand theme parks enter China,The best situation should be for international brands and local brands to develop together、Achieving a win-win situation。Governments at all levels should pay attention to growing local brands,Enable them to continuously innovate,New projects are constantly being launched,Continuously improve management standards,Continuously improve the quality of theme parks,At or close to the international level,Internationally renowned brands should not be given excessive investment discounts,A level playing field should be created for local brands。Compared to Disney,We have many shortcomings,Need to learn,But we cannot artificially build unequal competitive advantages for international brands。
China’s economic development 188bet sports betting app download has entered a new normal,The rapid development of the tourism industry will have an important impact on China’s economy going global。Publishing of the book "Theme Park Research",It will definitely give new enlightenment and help to Chinese theme park managers and theoretical workers,has great reference value。
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