As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 62】，Frontline information on culture and tourism，In-depth analysis of the week。

188bet Online Sports Betting and Casino

The cultural tourism field welcomes more major players.

Recent，The central enterprise Gezhouba Group issued an announcement，The group plans to introduce high-quality cultural and creative content resources from the global media giant Viacom Group，About Nick Animation、MTV、Paramount or a first-class international film and television brand，Combining historical and cultural innovation to create project IP，Land-standing animation、Among them、The "three major sectors" of film and television industry，The total project investment is approximately 36.8 billion yuan。

At the same time，Gezhouba also jointly established a project company with Jinhengde Group，Responsible for project investment、Construction、Operation and other work。Among them，Gezhouba holds 30% of the equity of the project company，Jinhengde Group Co., Ltd. holds 70% of the equity of the project company。The project construction period is about 8 years，No more than 10 years，Constructed in four phases。

There are several key pieces of information about this project and its investors and operators:

1、Gezhouba Group is a key subsidiary of the world's top 500 China Energy Construction Group (a central enterprise)，Mainly engaged in construction development，Has real estate business segment，But he is still a “newcomer” in culture and tourism，He established Gezhouba Cultural Tourism Development Co., Ltd. at the end of November 2019，Main business is cultural tourism、Industrial planning and operation of health care projects。

In April this year，Gezhouba has signed contracts with many companies，Announced investment of 58 billion yuan，Build Chengdu into an “Ancient Panda Town·Ideal New City” (including industrial investment of 26.8 billion yuan)。here，Viacom’s cultural and creative project is its second cultural tourism project in Sichuan，The same investment amount is huge。

2、Compared，The partner Jinhengde Group is even further away from cultural tourism，He started his career in automobile trading，Built multiple automobile logistics in China、Business Center，At the same time, a residential project was developed in Chengdu，Its future development positioning is "based on the automotive 188bet sports betting app download aftermarket and automotive sales services，Big data industry、Cultural industry and big health projects as engines”。

3、The two cultural tourism “recruits” have similar business directions，The development of cultural tourism real estate should be a joint plan of both parties，Viacom Project and Panda Ancient Town，Everyone should be inseparable from the presence of real estate。But we must also see，Difficulties in operating cultural tourism projects other than real estate，One detail is that Wanda was initially involved in the Viacom project，May have exited now，Pressure in the specific creation and operation of subsequent projects，How to deal with it？

4、Viacom has content，Domestic enterprises have funds，Add destination land，This is a more popular cooperation model at the moment。The southwest region is one of the domestic (quasi) cultural tourism highlands，Meishan where the Viacom project is located，Located within Chengdu city circle，One of the Tianfu New District areas is also in Meishan，Benefits of market and policy。

Vanke is also investing in cultural tourism real estate.

Recent，Public report display，Vanke Group will establish a hotel and resort division，Canceling the Ice and Snow Business Department，The business and team of the Ice and Snow Division were merged into the new division。At the same time，Partner of Vanke Group、Ding Changfeng, the former chief partner of the Ice and Snow Business Department, will serve as the convener of the hotel and resort management team，And become the chief partner and general manager of the new department。

Vanke Ice and Snow Business Department was established in January 2017，In the past 4 years, the business has gone from being separated into separate units to being merged into a new business unit，What may be happening behind the scenes？

Becoming the leader in China’s ski industry is Vanke’s vision，Winter Olympics bonus、Market demand、Policy dividends and other positive factors should be its positive factors，But the ice and snow industry invests heavily、The characteristics of long cycle and long tail effect make it profitable and bigger，It’s not easy anymore，Real estate and ice and snow form a new business combination，Real estate has become the main way to return funds and support ice and snow projects。

Refer to public data，Vanke Songhua Lake Resort Project received a total of 340,000 tourists in the 2016-2017 snow season，Revenue 1.100 million yuan，Resort real estate sales exceed 300 million yuan。

Compared to several other leading real estate companies，Vanke’s layout in cultural tourism real estate or cultural tourism field，Relatively low-key and stable，But if you roughly sort out its business landscape, you will find，Its cultural tourism business has reached a certain scale，Including its existing ice and snow resort、Hotel、Cultural Tourism Real Estate、Retirement real estate、Cultural industry, etc.。

Including but not limited to Fuxian Lake International Tourism Resort in Yunnan、A resort town in Xishuangbanna；Buy shares in Chinese Culture，Integration with industry and city、Entertainment venues、Leisure vacation、Education and Sports、Cooperation in smart communities and other fields；Cooperate with Banyan Tree China to develop hotels, etc.。Plus the customers from the ice and snow resort、Owners and customers, etc.，Vanke plans to establish a hotel and resort division，188bet app Or at least a few considerations: 1、Combining cultural tourism and real estate，And expand business in the future，Move to a higher level；2、Vanke is already in the content、There is a lot of accumulation at the product or project level，Further opening up resources within the group，Cooperation becomes a need，Content、Traffic、Synergy is the key word。

You will find through the above analysis，The importance of “content” is highlighted。In existing funds、With the blessing of resources etc.，The competition and layout around high-quality content，Become the choice of more enterprises involved in the cultural tourism field。

Recent，Hong Kong China Travel Service, a subsidiary of China Tourism Group, the largest state-owned tourism enterprise, plans to 3.9.1 billion acquisition of 34% equity of Kaiyuan Senbo，China Travel Service Scenic Area, a subsidiary of China Travel Service Hong Kong, is the specific buyer，Kaiyuan Tourism, to which Kaiyuan Senbo belongs, will provide 4-year performance betting to CTS Scenic Area，Promise Kaiyuan Senbo will not suffer losses in 2020，The cumulative net profit from 2021 to 2023 shall not be less than RMB 1.500 million yuan。If Kaiyuan Senbo suffers a loss in 2020，Then Kaiyuan Tourism should compensate the target company in equal amounts for the loss in the form of donations。

Hong Kong CTS has the capabilities in cultural tourism、Real estate market、Management、Capital and other investment and operation of the entire industry chain advantages，Kaiyuan Senbo has formed brand and project full-process management service advantages in resort parks，The cooperation between the two parties will promote the resort park series products to become an industry benchmark for tourism destination investment and operation。One guess is，Kaiyuan Senbo Resort Park is next in the scenic area、Market development and implementation of cultural tourism real estate projects will be accelerated。

Destination Investment Barometer

Zhihui’s incomplete statistics on destination cultural tourism project signings/investment (construction) estimates this week exceeded 270 billion yuan，Involved areas include Guizhou、Jiangsu、Jiangxi Ruijin、Ningxia、Guangxi, etc.，Chinese cultural tourism and health care、Ice and snow tourism is the focus of the project。

Among them，Guizhou Tongzi County signed a 4 billion yuan cultural tourism and wellness project with a central enterprise；Shanghai-Suzhou cooperation signed the Yangtze River Delta (Dongtai) health care town project，Total investment 70 billion；Guangxi Fangchenggang 2 health and wellness projects plan to invest 24 billion yuan；The total investment of Guangxi Beihai Yinji cultural tourism project is 85 billion yuan，It will be built into an integrated development project of industries such as "cultural tourism + medical rehabilitation + health care and livability"，The first phase investment reached 46.8 billion yuan，Including cultural tourism、Medical and Recuperation、Three major sections of livable communities, etc.。

Guizhou、Guangxi is an area rich in natural ecological resources，Has certain advantages in cultural, tourism and health care resources，The Yangtze River Delta where Jiangsu and Shanghai are located，In comparison, Sheng has a vast consumer market。Pointed out in the previous "Outline of the Yangtze River Delta Regional Integrated Development Plan"，To create a healthy Yangtze River 188bet app download Delta，Vigorously develop the health industry，Building a number of internationally renowned health and medical services、Health care and retirement base。This project can be regarded as the implementation of this policy，The consumer market in the Yangtze River Delta also provides the possibility for this project。

There are three main promoters of the signing and construction of cultural tourism and wellness projects:

一、Market demand release and improvement，Aging is naturally a major reason，Add corresponding policy promotion，For example, the “Healthy China 2030” planning outline；

二、In the context of market and policy，Superimpose the needs of its own industrial transformation，Cultural tourism and wellness have become one of the important areas where destination competition is increasing，And then promote the signing of cultural tourism projects、Related policy support, etc.；

三、Real estate companies and others are increasing investment in the field of culture, tourism and health care，Of course the main reason behind this is the real estate driven model。

The role of these pushers，To understand it in the field of ice and snow tourism，Also basically applicable，The main difference is that areas rich in ice and snow resources are relatively limited。

Recent，Ningxia Yinchuan and TusHongxing (Beijing) Culture and Sports Development Co., Ltd. signed a project cooperation agreement in Yinchuan，The total planned investment of the project is about 13 billion yuan。The project construction includes a large ice and snow sports hall、Extreme Sports Hall、Ice, Snow and Water World、Polar Ocean World、Unpowered Sports Park、Ice and Snow Theme Shopping Street、Ice and Snow Theme Hotel、A healthy ecological community and other ice, snow and ocean themed cultural, sports and tourism complex。It is reported，The investment in ice and snow sports and tourism industry projects is about 3 billion yuan，The investment in related supporting projects is about 10 billion yuan，Construction period 5 years。

This project has an obvious real estate sector，That is, "Healthy Ecological Community"。roughly speaking，The width of Ningxia Yinchuan in the market hinterland、The main customer group (local and surrounding customer groups should be the main force) is not outstanding in terms of consumption power，This will devalue its residential sales、The project brings considerable challenges in attracting consumption and overall operations。

Ice and snow tourism is still hot，Local governments should increase their “cold thinking” in investing in and constructing ice and snow tourism projects。

Looking at the general trend，Ice and snow tourism consumption and project investment，It will also become popular，But the situation in the global tourism industry remains unclear，Variable increase。

Recently，The United Nations World Tourism Organization (UNWTO) releases the latest statistics on global international tourist arrivals。Data display，January to October 2020，The number of international tourists fell by 900 million compared with the same period last year，Overseas tourism market loss reaches 935 billion US dollars，This figure is 10 times that of 2009 when the global economic crisis broke out。UNWTO estimate，The number of international tourists will decrease by 1 billion in 2020，70% to 75% decrease from the previous year；Loss will increase to 1.1 trillion 188bet Online Sports Betting and Casino US dollars。International tourism will fall to the level of 30 years ago。Statistics by region，Asia-Pacific sees biggest fall in international tourist arrivals，Up to 82%。

At the same time，Spain predicts that 40% of travel agencies will be forced to close next year。

A major variable in the epidemic is virus mutation.

December 14，A mutated new coronavirus has been confirmed in the UK。As of December 20，More than 1,100 cases of infection with new coronavirus variants have been identified in the UK。There is currently Denmark except the United Kingdom、Three countries: Netherlands and Australia，There are also confirmed cases related to this mutated virus。

And on the 23rd，UK announced，Another more contagious mutated new coronavirus has been discovered。

Many countries have announced that they will close their borders to the UK、Stop round trip flights、Banning British flights and other measures，More countries may join this list。

The latest news is，To prevent mutated new coronavirus，The Japanese government has decided to suspend entry approval for foreigners from December 28 to the end of January 2021。

Inbound and outbound travel has been cast even more shadows.

Accelerating the dilution of this shadow are vaccines.

Public information display，December 8，The UK begins mass vaccination against COVID-19，Become the first country in the world to receive vaccination。The United States started the first round of vaccination on December 14。

Vaccines bring hope，But there are still many uncertainties，Including whether the amount of vaccine is sufficient、Validity、Priority of vaccination，and vaccine storage、Shipping and Distribution，There are also people’s willingness to be vaccinated, etc.，All variables，Determines how long it will take for us to return to a "quiet" life，How long will it take for the global tourism industry to regain its former vitality。

Can the vaccine catch up with the epidemic virus，Even "more than"，Will affect inbound and outbound travel、One of the core factors in the trend of global tourism。

Cultural tourism new technology trends, innovative business formats, consumption insights

First focus on two companies that have received financing，Hotel smart cloud platform Luma Smart、Smart hotel solution provider Ruiwo Technology。

Luma Intelligence is a service provider that provides one-stop solutions for the digital transformation of the hotel industry，Recently announced the completion of Series B financing。This round of financing was led by CPE，Old shareholder Yunshi Capital、Zhang Tao, founder of Dianping、Zoom angel investors followed the investment。The funds will be used for the development and implementation of hotel digital applications and related talent investment，Focus on promoting the research and development and expansion of the "HIOS" hotel smart cloud platform，And the marketing promotion of hotel SaaS products。

And "Ruiwo Technology" announced that it has completed tens of millions of yuan in A+ round of financing，Led by Koala Fund，Old shareholder Bojiang Capital followed the investment。As understood，This round of financing will be used for the development and production of self-service machine products、Online product research and development、Marketing and team building, etc.。

The two companies that received financing are related to hotels，The focus areas are hotel intelligence、Digital。current，188bet online sports betting The hotel industry has entered an era of paying more and more attention to the operation of existing asset projects，Manpower in the service chain、Reduced cost of equipment and other services，And scene experience optimization，Chain optimization in supply chain、Cost reduction and efficiency improvement，There are also floor efficiency improvements, etc.，Become the operation plan of more hotels。In addition, the hotel market is still undergoing growth。These bring more opportunities to smart hotel solution providers。

Finally, we focus on this week’s cultural tourism consumption insights，Mainly focus on the travel consumption reports of Ctrip and Tongcheng。

Recent，The "2020 New Domestic Tour Group Consumption Report" released by Ctrip shows，Since the resumption of inter-provincial travel，Group tours are still the mainstream choice for tourists，The number of travelers who booked various group tour products through Ctrip，More than 500,000 in a single month。At the same time，Consumers on safety、High-quality travel has higher requirements，Transform from cost-effectiveness drive to quality drive。Report also shows，Tourist demand becomes smaller after the epidemic、Personalization、Thematic and other features，Private group、The proportion of small groups represented by exquisite small groups has exceeded 50%，Small and beautiful products are more popular，Mid- and high-end products lead growth，The era of low price and low quality may be coming to an end。

The "2020 Domestic Residents Travel Consumption Report" released by Tongcheng Travel，Civil aviation in the first 10 months of 2020、Resumption of railway passenger transport is relatively fast，After September, it has recovered to more than 85% of the same period in 2019。Affected by the international epidemic situation，Significant reduction in international flights，Residents’ demand for international travel has shrunk significantly，Travel consumption opens the "internal circulation" mode。During the epidemic，Strong growth in travel consumption in non-first-tier cities，The cities with the fastest growing passenger traffic are basically from third- and fourth-tier cities，The improvement of digitalization level has played a certain stimulating effect。The epidemic has had some impact on people’s travel consumption behavior，For example，Reservation lead time shortened、Significant increase in demand for travel security-related services, etc.。

Combining these two reports，You can roughly see a few points: 1、Domestic tourism consumption demand has been increasing，As the epidemic situation improves，Continuously releasing；2、The return of outbound tourism has boosted consumer demand for mid- to high-end tourism products，Some aspects will also promote changes in the new supply system of domestic tourism products，However, the "era of low prices and low quality may be coming to an end" mentioned in Ctrip's report，It may be too early to say this，To end，It is expected to be longer；3、The psychological demand for safe and secure travel is rising，Promoted changes in group tour models、Destination new product discovery efforts；4、The epidemic brings impetus to the digitalization of the tourism industry，Accelerating the coverage and penetration of digitalization in the cultural tourism industry，Including regional subsidence coverage and 188bet app penetration；5、Tourism consumption demand in sinking markets is rising，First, the demand itself is constantly being released，The second is some preferential tourism policies and measures，Also brings pulling effect。