As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 114】，Cultural and tourism frontline information，In-depth analysis of the week。

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A new municipal cultural tourism group was established.

January 11，Luoyang Cultural Tourism Investment Group Co., Ltd. (referred to as “Luoyang Cultural Tourism Group”)Officially unveiled，Registered capital 5 billion yuan，It was renamed by the former Luoyang Tourism Development Group and served as the main body of reorganization and integration，Integrating Luoyang Cultural Security Group、Longmen Tourism Group、A wholly municipal state-owned company established on the basis of four cultural and tourism state-owned enterprises including Luoyang Cultural Investment Company。

One of the major backgrounds of the establishment of Luoyang Cultural Tourism Group is，Implementing the integrated development strategy of culture, tourism and creativity in Henan Province，Promote the integrated development of cultural tourism in Luoyang，Help Luoyang accelerate the construction of the province’s cultural center、National cultural and creative highlands and international cultural tourism destinations, etc.。According to the requirements of Luoyang Municipal Government，Luoyang Cultural Tourism Group should focus on the development of major cultural tourism projects、Operation of important cultural and tourism resources、Emerging cultural tourism formats lead three core sectors。

At the same time，Luoyang Cultural Tourism Group needs to integrate resources、Capital operation、Strategic cooperation, etc.，Plan a batch of distinctive features、Dislocated development、A new composite cultural tourism project with strong driving force，Cultivate a group of people who keep up with the trend、Attract youth、Immersive cultural tourism new products that promote consumption，Create a number of outstanding brands、Leading business format、A new landmark cultural tourism highlight with significant benefits。

Comprehensive this information，188bet sports betting app download Multiple extended information points demonstrated by the establishment of Luoyang Cultural Tourism Group，Already more obvious:

1、Cultural Renaissance。Cultural Renaissance、The momentum of national rejuvenation is increasing，It can be said，The next few years will revolve around two renaissances, especially cultural renaissance，Governments at all levels will take many actions，Involving policies、Funds、Many industries, etc.。

And the consumption boom of Guochao cultural and creative products，It means that traditional culture and the mainstream group of young consumers are finding more balance between supply and demand，The popularity of Henan Tang Palace Night Banquet and other products has been verified，The industrial space in this area is gradually opening up，At present, traditional cultural resources are further marketized、Opportunity period for industrialization。

Luoyang stands at the high point of opportunities formed by new policies and markets，Cultural or cultural tourism and creative industry development，Or create a new destination brand, etc.，There is more room for display。

2、Other side，It is an outstanding responsibility mission and a big challenge。Luoyang is a highland of traditional cultural tourism resources，It is also a highland of Chinese traditional history and culture，will be one of the next breakthrough areas to build Henan’s cultural tourism highland，Also in the cultural renaissance、Adopt more specific and effective projects in national rejuvenation、Resource reintegration and other key areas to achieve more results，There is bound to be a need for a stronger organization or enterprise to lead、Push，The establishment of Luoyang Cultural Tourism Group is one of the important actions。His future cooperation with Henan Cultural Tourism Group (under preparation)，It will also be a major focus of attention，Based on existing information，There are signs of this。

For some tourism companies，2022 is a year of new opportunities and new challenges，A year of running forward，But many tourism companies are facing a more difficult situation。

January 12，Three Gorges Tourism Announcement，Recently，Confirmed by the relevant departments of Hubei Three Gorges Tourism Group Co., Ltd.，The company and its subsidiaries from October 1, 2021 to December 31, 2021，Received a total of 2120 government subsidies of various types.10,000 yuan。Among them，The cumulative amount of asset-related government subsidies is 9.75 million yuan，Accounting for 0 of the company’s audited net assets attributable to shareholders of listed companies in 2020.44%；The cumulative amount of government subsidies related to income is 1145.10,000 yuan，Accounts for 23% of the company’s audited net profit attributable to shareholders of listed companies in 2020.71%。

In the past 2 years of the epidemic，Many travel companies have endured difficulties，But subject to repeated epidemics、Changes in tourism prevention and control policies，In addition to the problems existing in the company’s own business and revenue model，As a result, many travel companies have faced increasingly prominent difficulties，The government 188bet Online Sports Betting and Casino provides certain subsidies，It is considered a support or rescue measure，But it is not a long-term solution。

Chen Miaolin, founder of Kaiyuan Group, said recently，2022 will be a more difficult year for tourism companies，The reasons include that the epidemic will become more normal，The epidemic is impossible to prevent，Can appear at any time；Economic downturn reduces tourism spending。He hopes that government departments will pay more attention to tourism enterprises，Especially to enhance the confidence of tourism enterprises；At the same time, we hope that the government will resume social security payment deferment or exemption、Tax incentives and other measures；Also，Use big data as the basis for epidemic prevention and control，Implement nationwide unification。

Chairman of Dingdu Group Co., Ltd.、President Chen Xianghong also said，The survival of the tourism industry is now the most important thing。He made three suggestions:

1. Call on the whole society to boost confidence in the tourism industry;

2. I hope the government will introduce real relief policies;

3、Be innovative，The recovery of the tourism industry is not a simple recovery，But a restoration of change。

The tourism industry is recovering in the future，The application and penetration of new technologies will be a variable，For example, metaverse technology。

According to foreign media information，Disney’s patent application for the Metaverse was recently approved，This patent aims to create personalized interactive scenes for Disney theme park visitors，Promote the use of non-head-mounted augmented reality (AR)。

The current controversy about the Metaverse is still ongoing，Optimists believe that the Metaverse will bring a disruptive outlet effect，The bearish people even regard it as a scam。In fact, for the cultural tourism industry，The effects of the metaverse should naturally be divided into two parts。Among them，It builds a more immersive virtual world through the evolution of technology，With theme entertainment、Immersive projects will have more room for integration，It will also have more blessing effects on this type of business。Content (IP)、More integration of creativity and new technologies，This will be an area that companies like Disney must further explore，Also implements product updates、The key to improving competitiveness。

It can be said，Whether the Yuan Universe is an enemy or a friend of the cultural and tourism industry，At least in the field of themed entertainment，Yuanverse plays more of a friend role，This is also a new competitive field that different companies in this field must enter，The comprehensive competition will be more intense。

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This week we focus on several new important policies that are closely related to the destination。

Let’s first look at the new policies of ministries and commissions.

The National Development and Reform Commission recently issued “14th Five-Year Plan”Notice on the comprehensive management plan of water environment in key river basins，It proposes to vigorously regulate real estate construction and other development activities around the lake。Scientific delineation of lake basin 188bet online sports betting protection scope，No real estate construction in protected areas、Tourist Attractions、Golf courses and other facilities，All types of tourist facilities are strictly prohibited、Catering and inn encroaching on the lake，Resolutely clean up and rectify the cultural tourism industry、Health care and other items include "";Edge ball”Engage in line development along the lake，Comprehensive investigation and rectification of illegal construction in real estate projects along the lake。Insist on governing the lake according to law，Revise the Lake Protection and Management Regulations as appropriate，Introducing relevant supporting policies，Continuously increase the intensity of law enforcement inspections，Remain "ldquo on all kinds of lake-related illegal activities;Zero tolerance”。

These policy details can be regarded as“Environmental Protection Storm”continuation，It can also be understood as a reflection of the policy direction of the 39 illegal buildings in Hengda Dahua Island that are required to be demolished within a time limit，In other words, cultural tourism that steps on the ecological red line、The management of health care projects is still in progress，And the policy may be stricter。

To many cultural tourists、In terms of health and wellness projects，The quality of natural environment resources，Is an important component of the project’s competitiveness，Yes“Selling Points”one，This is especially true for health and wellness projects。In the era of relatively extensive development of cultural tourism real estate，This kind of cultural tourism、Health care and other items include "";Edge ball”Engage in line development along the lake，Probably quite a few，With the tightening of real estate policy regulation and ecological and environmental protection policies，Cultural Tourism、The supervision of health care projects is relatively more refined、There are clear signs of strictness。

What can be predicted is，In the future, many real estate projects involving lake basins will be required to rectify，The new construction of similar projects in the future will also be subject to stricter regulatory requirements。

Related to the National Development and Reform Commission and the Ministry of Transport、14 departments including the Ministry of Culture and Tourism，Jointly issued "Opinions on Doing All You Can in the Spring Festival Transport Work in 2022"，It is clearly stated，Reduce long-distance travel。Strictly implement inter-provincial tourism business activities“Breaking”Mechanism，Strictly control the size of travel groups。Scenic spots reasonably set upper limits for tourist reception，Except the elderly、Excluding the disabled and other vulnerable groups，Keep promises as promised。Encourage surrounding travel during the Spring Festival、Outings，Guide the public to choose long-distance travel carefully。"Opinion" requirements，Carry out zoning and classified travel management scientifically and accurately，While implementing epidemic prevention and control measures, ensure the safe and orderly flow of personnel，Resolutely 188bet online sports betting prevent“One size fits all”and“Added code step by step”，Reduce the impact on people’s production and life。

This "Opinion" has at least two key points: 1、Reduce long-term travel during the Spring Festival；2、Epidemic prevention and control measures 188bet online sports betting prevent“One size fits all”and“Added code step by step”。

Logically speaking，The second point will actually be helpful for the flow of people during Spring Festival tourism，But the reality is that many cities, especially grassroots governments, have weak enforcement of this regulation，Prevention and Control Policy“One size fits all”、“Added code step by step”Long lasting，Restrictions on the release of tourism consumption。In addition, there is an official order to reduce long-term travel，The flow of Spring Festival tourism is not optimistic enough。

General policies for epidemic prevention and control during this Spring Festival，Big changes have occurred，Long-distance travel during the Spring Festival has been significantly restricted。

Beijing’s latest policies have brought new restrictions to this pessimistic situation。

Beijing’s latest travel management policy proposed，Strictly prevent risk personnel from entering or returning to Beijing through a third place。Reduce personnel turnover，Promote inter-provincial commuters to work from home。Persistence is on the verge of breaking out，Implement the suspension of flights to the city where the case is located、Discontinued、Suspension of epidemic prevention policies such as entering and returning to Beijing。

Refer to the Spring Festival travel forecast data released by multiple provinces and cities，Passenger flow during Spring Festival travel in 2022 will drop significantly year-on-year，For example, Zhejiang Province forecast，The province will transport 69.8 million passengers during the 2022 Spring Festival，Decreased by 20 compared to 2021.1%。

Predictable，The continued freezing of long-term travel has basically become an established fact。There is expected to be a peak in travel/local travel during the Spring Festival this year，Ability to supply corresponding tourism products/services to the destination，Another test。

Finally, look at Shanghai’s new policies，Script Kill“风口”The momentum is being restrained。

The Shanghai Municipal Bureau of Culture and Tourism officially issued the "Shanghai Interim Regulations on the Management of Secret Room Script Killing Content" on January 13th，Shanghai became the first city in the country to officially include the secret room script killing under the management。As understood，The regulations will come into effect on March 1, 2022，Valid until February 29, 2024。It is reported，The operating unit of the secret room script 188bet sports betting app download killing culture business shall within 30 days from the date the script is put on the shelves，Register the self-reviewed script to the local culture and tourism bureau，And submit relevant materials。Among them，The story background of the script、Plot、Character、Dialogue and other content that have undergone substantial changes，The business unit of the secret room script killing culture business should re-submit for the record。

Natural，Script is the core of script killing，The fierce market competition caused by scripts has been repeatedly shown in public information，It has strengthened management restrictions，In some aspects, it can be regarded as supervision similar to film and television scripts，The content killed by the script will be“Standards”Management，On the one hand, this will limit the space for script creation，On the other hand, it also formulates rules for the standardized development of this segmented industry。

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Another tourism company has received new financing.

Recent，Travel management platform TravelPerk raises 1 in Series D funding.USD 1.5 billion，Led by General Catalyst。As understood，Former Booking CEO Gillian Tans and General Catalyst executive Joel Cutler will join the TravelPerk board of directors。As of now，The company raised a total of 4.USD 100 million。It is reported，November 2021，TravelPerk launches offline conference event booking management platform TravelPerk Events，Also acquired British travel company Click Travel and sustainable tourism consulting company Susterra。Taunay-Bucalo said，The company will continue to acquire，But there will be no new actions in the short term。

Affected by the epidemic and the possibility of remote communication brought by Metaverse technology，Brings certain restrictions on the market development and potential space of business travel，But overall，Offline face-to-face communication、Business negotiations, etc.，It cannot be replaced by online remote communication，This means that it is difficult for the fundamentals of the offline business travel market to change fundamentally，The future market space is also promising。The factors behind this include the post-epidemic era，Travel management market transformation combined with digitalization，It is expected to form a new market growth point。At the same time，The development and evolution of more new industries，It will also bring new business travel needs，Stabilizing the market under the epidemic，And bring new growth space。