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Core view industry continues to be highly prosperous，Maintain the "overweight" rating of the sector in the second half of 2017 and the fundamental performance of the tourism sector in Q1 of 2017 is beautiful，From the beginning of this year to June 8，Industry index fell by 7.Underperformed the market index by 4%，Some leading weight stocks China International Travel Service、Songcheng Performing Arts、BTG Hotel leads the gains。In the long run，Multidimensional changes in population structure、Superposition of factors such as the consumption upgrade of the middle class，Promote continued strong demand for tourism...
188bet app download Not long ago，Jack Trout, the author of "Positioning" has just passed away。However, what he left to the author，For tourism enterprises，Especially those tourism companies that “do not build brands” are increasingly worried。Years ago，After reading the book "Positioning", the author had a premonition: China's tourism industry cannot stay in the low-level price competition stage forever，The era of brand competition will eventually come。And today，When the whole country is talking about the news...
一、Background: The era of mass tourism、The value of surrounding travel is highlighted、Policy guarantee for nearly 40 years of reform and opening up，The domestic tourism market has experienced a rapid development stage from almost zero to extremely strong demand。It is estimated that the domestic tourism market revenue in 2017 will reach 4.4 trillion，The number of domestic tourists also increased to 48.800 million visitors，The average number of trips per capita per year exceeds 3.5 times。Tourism has developed to the stage of mass tourism，Tourism changes to daily life...
In recent years，The tide of consumption upgrade is surging，The tourism industry is bustling。When “on vacation、Casual、Travel” 188bet app download has become a high-frequency word in the mouth of ordinary people，The country’s major policies began to be paid attention to frequently，It seems that the local government cannot govern for the people if it does not focus on tourism，When boosting the economy，The prosperity of an industry seems to be just around the corner。In the past two years in “Internet+”，Under the stimulation of "entrepreneurship and innovation"，“Internet + tourism” is popular，Various tourism O2O projects...
Since Alibaba proposed the new retail concept，The tourism industry is also practicing and exploring this model，Some online travel companies have turned offline，Build your own new retail model。The innovation of new tourism retail model includes product innovation、Technological Innovation、Service Innovation、Capital innovation and cross-border innovation。The era of cultural tourism consumption，New business formats are beginning to appear，For these new business formats、In terms of new model，How to carry out differentiated positioning，Build...
Facing the domestic economic downturn，On the current cultural tourism investment trends and opportunities，General Manager of the TMT Industry Investment 188bet online sports betting Department of Dachen Venture Capital、He Shixiang, Vice President of Cultural Tourism Fund, thinks，The current trend of cultural tourism investment，From an investment perspective，Capital is increasingly focusing on investing in more practical products，Investment logic based on consumption logic，At the same time, it is out of the enterprise’s need to save costs，More companies that will invest in B-side。Tian Dingbin, Managing Director of Huatai Securities...
Happy Private Group、Silk Road Tourism、Sports tourism...at the 2017 Beijing International Tourism Expo held on June 16-18，Caesar Travel presented a variety of special themed products，And bring a variety of cost-effective routes to on-site visitors，Professional travel consultants answer questions on site，There are also a variety of interactive activities that set off a craze on site。Caesar Tourism continues to follow the trend of tourism consumption upgrade in 2017，Vigorously develop private group customized travel services...
June 13-14，The second CTCIS "China Cultural Tourism Consumption Innovation Summit" hosted by Zhihui was held at the Beijing International Convention Center，The theme of this summit is “Breaking the Situation and Building 188bet sports betting app download the Situation”，The conference lasts two days。Second Day of Summit，The number of attendees reached 1,300+，30+ companies participating in the exhibition、100+ investment institutions present，The summit “resources” from the perspective of the entire cultural and tourism industry chain、Product、Channel、Marketing、Internet、Use...
The following content was compiled by Zhihui reporter Chen Ju based on on-site speeches，Guest confirmed。The issue of how to build a media marketing structure for cultural tourism consumption in the mobile Internet era can be analyzed from two aspects，First, in the era of consumption upgrading, who are the mainstream consumers in the cultural and travel industry，The second is how we should market to this group of people。In recent years, chaos has occurred frequently in Yunnan’s tourism industry，Frequent negativity，From tour guide scolding tourists to mandatory restrictions on personal freedom...
Wang Yang, co-founder and CEO of Tufeng Travel Network, believes that the understanding of “tourism +” should be dominated by “+”，When "Travel+" contains "+" content，We are more responsible for travel tools for our customers。Also，He said，That’s humanized service，We will convey a very important starting point to our customers，188bet app That’s humanized service！That is to say, it must be based on the needs of customers，For guests...
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