Early March this year，Magic appeared on YC Demo Day，Received $12 million in Series A investment from Sequoia Capital within two days，Afterwards，The field of “assistants as applications” has suddenly become very hot。September 8，After Robin Li spent 20 billion， Released the robot assistant" at the 2015 Baidu World Conference;DUMI"。With statistics，Before Magic was exposed in early March，There are 5 domestic startup companies in this field，The number has reached at least 30 so far。

What is Magic？In lay terms，It's like an upgraded version of 12580，Because it’s really just a phone number。Does not use native APP applications，The SMS UI mode reduces the user’s burden，Users do not need to download an App，Send request directly via SMS，Backstage staff will deliver the required services or products to your door，Then collect payment in person。Uber co-founder and board chairman Garret Camp also realizes this，He is brewing a new service called “Operator”。Similar to Magic，Users can send messages to make requests，Operator will process the order，And deliver what users need to their doorstep。

The huge imagination space of AI (artificial intelligence) behind Magic mode，The craze of on-demand services and the next “personalized service” platform level entrance，This type of personal assistant service has the potential to be the entrance to O2O services to some extent，It is closer to the user，Become a bridge between users and all other on-demand services，This is probably the biggest reason why entrepreneurs 188bet sports betting app download and investors value it。Although the details of each model are different，But the ultimate goal is to become the “personal assistant” who understands users best，Helping users optimize all aspects of convenient life。

In order to understand these Chinese Magic more intuitively，Several APP applications introduced below，The editor of Zhihui Travel has experienced it personally。

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Meibit.com started planning in 2012，Online in 2013，One of the early companies in China to explore the “Magic” model。

Meiwei.com is an O2O service provider targeting mid-to-high-end catering reservations，Their consumer group status is around 22 to 55 years old、Have certain spending power、Have the ability to appreciate food and wine、Have higher requirements for restaurant environment and service,For niche market segments。

Service content: It can be seen from the Meiwei.com APP，The services provided to users are all high-end、Personalized service，For example, planning a dinner party，Organize a yacht party，Organizing a private jet test drive experience, etc.。Also，Meiwei’s services also include high-end restaurant reservations、High-end hotel club reservation、Nightclub reservation、Gift giving、Cake, flowers and red wine reservation、Event Planning、Band performance、Catering service、Car rental service、Yacht and private jet rental services, etc.。The platform is full of high-end restaurants or services，User clicks to book，Enter the number of people，If you have other requirements, you can also attach instructions next to it，Submit with order。

Most of the services provided by Meiwei.com are non-standardized，Need to rely on its own manpower for operation，Focus on offline execution，Currently only available in Shanghai area，Most user needs are restaurant reservations and event planning，Self-hemopoiesis has now been achieved，Can achieve break-even。

Early testers include the “Magic Pig APP” known as the universal housekeeper，Sacred Pig online in July 2014，The operation page is similar to the Magic SMS interface，Can provide users with standard product reservations and some non-standard product services，For example, consultation、Suggestion。

Similarly, there is also an assistant who serves as a "caring" housekeeper for users、Dora Technology in Beijing、188bet sports betting app download Shanghai’s Doraemon HD, etc.，They can all provide food ordering、Booking、Book a hotel、Reservation、Housekeeping、Driving and other services。

Assistant Lai also officially launched in July 2015，Open to Beijing、Services in Shanghai and two cities，Official promotion has completed angel round financing。

"The assistant is here” is a full-category personal assistant service platform，Currently running on WeChat public platform，Native application is under development。After the user enters the official account，You can directly send your needs to the "genius assistant" Xiaolai。

Assistant Lai also adopts the artificial + intelligence model，“Genius Assistant” is a real person customer service，They will use auxiliary tools to assist in the completion of the service。Service content can be divided into two types: standardized and non-standardized，Standardization is like taking a taxi、Booking、Buying coffee, etc.，Non-standardized services such as queuing for registration、Temporary shopping, etc.。Assistant Laiye’s service goal is to be “caring” and “exceed expectations”。

Shanghai Dora HDwas launched in early 2015，I want to be Doraemon on the user’s mobile phone，Like Doraemon with a magical pocket，Meet the protagonist’s various needs anytime and anywhere in the Matrix。

Beijing Dora TechnologyEstablished in July 2015，The author learned from relevant channels，Dora has completed the angel round investment led by Ganji.com。Series A financing of US$15 million is about to be completed。Chairman Zhang Jing once participated in the entrepreneurship and expansion of Didi Taxi and e-Car Wash。Dora Technology is committed to making users’ lives simpler。

Qupis: A question-and-answer tool for outbound travel

Qipis focuses on the vertical market of travel，After visitors asked questions on Qupis platform，Local people will give it immediately、Reliable、Original answer。This is a data system that relies on the platform，Using Uber’s dispatch mode。Add tag when users ask questions、Select address，The system will intelligently assign questions to relevant locals or travel experts，They need to answer within the corresponding time，Generally the first answer requirement is within 5 minutes，If there is no answer, the team’s own operations will be needed，Answer all questions。

188bet Online Sports Betting and Casino Quipis hopes that everyone on the platform may play the role of a travel agency in the future，Provide visas for users、Car rental、Booking、Translation or a certain service，Just like opening a Taobao store。Currently，Funpishi opened in Thailand、Japan and South Korea、Question and answer service in Taiwan, China and other places。The answers to the initial questions were mainly from local people，Non-local travel experts can also answer。

Funpishi and Qiongyou、Comparison between Mafengwo and other Q&A communities，Qupis uses the “mix and match model” that combines Uber and Magic to “answer all questions，Q&A，Questions and answers”，It can solve the problem of low response efficiency and untimely response to a certain extent。

There are also personal assistants in the tourism field“Pocket Accompany".

Baidu Secret

The current functions of Apple’s voice assistant Siri and Microsoft’s artificial robot Xiaobing are mainly to chat with people，The positioning of Dumi is to provide users with a personalized life service search service function，That is, Baidu uses Dumi as a new artificial intelligence O2O service search super entrance，Watching movies instead of many、Eating、Taking a taxi、APP applications for travel, etc.，Aimed at simplifying the process for users to find services、Optimize user experience。

Dumi’s functional attributes and positioning are still centered around Baidu’s search genes，The previous Zhihui Travel Guessing Secret was a “Magic” application with both online and offline services，But now it seems that Dumi is just a life service search application，With the help of Dumi, you can complete some simple search service functions，For example，You want to order food，You can say to Du Mi, "I want to book a restaurant with a good reputation in Wangjing"，Dumi will reply to you with a link to the restaurant later，Under the microphone are several restaurant descriptions，Specific qualifications such as “cost-effective”, “Sichuan food or Beijing food”。If you are not satisfied, you can change a few more，User clicks the link himself，Jump to Dianping、Ele.me or Nuomi.com，Just like ordering food normally。It can be seen that the only link in which Dumi is involved is the "search service"，This feature is available on many devices，For example, Lenovo Smart 188bet app download TV，User tells TV "I want to eat"，The page will jump directly to some cooperative food ordering websites，And open the page，One step more convenient than Dumi。

Looking now,Dumi carries Baidu Mobile’s hope of controlling the search entrance in the O2O era，As Robin Li said，"Just like in the PC era，Any website can have a search box，Mobile Internet Era，Any APP can connect the ability of ‘secret discovery’。”

The benefits of these personal assistant apps are obvious,First，In this era of APP explosion，Users are tired of dealing with various APPs，This personal assistant app can replace many movies、Eating、Taking a taxi、APP applications for travel, etc.，Thus simplifying the process of users finding services、Optimize user experience。Secondly，On various platforms，Service、Extremely large number of products，How should users choose？The era of fragmented time，Difficulty in choosing is becoming more and more common。This kind of personal assistant service platform can save you the trouble of choosing to a certain extent。

But at the same time，It can be seen from the above，Everyone in the personal assistant field has similar models，They are all doing real-time services (Dumi is also one)，Zhihui Travel Editor randomly uses Dora HD、Yingying、Get it、Shenzhu and his assistant came to experience it，I found that the services provided by everyone are basically the same: taxi ride、Takeaway、Purchase、Book train tickets, air tickets and hotels、Order coffee、Make an appointment for home massage、Cleaning、Car wash、Daily services such as driving and delivering medicine，The phenomenon of business homogeneity is serious，Fierce competition is inevitable，Due to mostly standardized services，Similar APPs are highly replaceable，Service experience、Price、Subsidies will play an important role in attracting users，Cash-burning subsidies may be difficult to avoid。

Secondly，The current level of AI artificial intelligence of various companies is far from reaching the level that can be called "ok"，As a user, I would like to complain: I really can’t use it。So most applications still rely on manual customer service，The intelligent machine customer service just has a few simple conversations at the beginning and end，Something a little complicated can only make 188bet online sports betting people laugh。So each company said that in the early stage, manual customer service was mainly used，Like a divine pig、Assistants come and take orders manually，There is still a long way to go for AI in this field。Whether AI can achieve major breakthroughs will directly determine the scale and efficiency of such enterprise services。

Future，Become a traffic portal，Having massive user data is what every player expects，But future opponents are not just these native applications，When technology-driven giants such as Baidu、Microsoft、Apple、Xiaomi、Huawei enters this field，(Especially these mobile phone manufacturers have a large number of terminals，Crossing over into this field is a matter of minutes)，Service-driven giants such as Meituan、58、Go to the market and wait to enter this field，The survival space of start-ups in the "personal assistant" field will undoubtedly face a huge threat。

In addition, the capital winter is gradually approaching，The days of burning money are over，Profit as soon as possible，Sustaining self-made hematopoiesis should be the focus of everyone’s thinking。

 (Author of this article: Wang Yanchao；Zhihui travel expert author；Personal WeChat ID: wangdayan110；Welcome to follow，Please indicate when adding,[name+unit+position],Convenient remarks，Thank you very much for your support！）