Yesterday afternoon，The news that Yonghui may team up with Tencent to invest in Carrefour China has spread like wildfire。Subsequently，Both Yonghui and Carrefour issued official responses to this news。

Yonghui Supermarket (stock code: 601933) announced: Yonghui Supermarket Co., Ltd.、Tencent Holdings Limited ("Tencent") has reached a letter of intent for equity investment with Carrefour SA regarding its contingent investment in Carrefour China Holdings NV, a Dutch company。The above three parties will cooperate and achieve win-win results，Integrating in the supply chain、Further cooperation in technology application and business empowerment。

What needs to be noted is，Yonghui 188bet app emphasizes that “the above proposed investment matters and related cooperation are still in the preliminary discussion stage，The investment agreement has not yet been agreed upon，The internal approval and relevant administrative approval procedures of the relevant parties have not yet been completed。”

Carrefour’s announcement disclosed more details，For example, after the investment is completed，Carrefour will not lose its controlling stake in Carrefour China；This cooperation，The three parties will mainly share Carrefour’s global retail knowledge、Tencent’s technical advantages and Yonghui’s business knowledge and in-depth understanding of fresh products, etc.。

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The Carrefour Group, founded in 1959, enjoys the title of “the pioneer of the hypermarket format”、“Europe’s largest retailer”、“The second largest international retail chain group in the world” and many other good names，Has over 10,000 operating retail units，Business scope covers more than 30 countries and regions around the world。

1995，Carrefour opens its first hypermarket in mainland China，Start entering the Chinese market。Currently，Carrefour has opened nearly a thousand large supermarkets in more than 100 cities in China。

With the changes in market environment and consumer demand，Carrefour has been continuously making strategic adjustments。For the Chinese market，With the rapid development of the Internet、Updated 188bet Online Sports Betting and Casino iteration of new consumption forms，Before the "new retail era" has arrived，Carrefour is exhausted。a few years ago，Carrefour may sell its China business、There is even talk of withdrawing from the Chinese market completely。

At that time，Carrefour’s business performance in China is dismal，Sales have experienced negative growth year after year。Therefore, some insiders analyzed: “Carrefour has repeatedly denied the rumors of selling out，Because it can’t be sold。On the one hand，From a competitive perspective，Supply chain of foreign supermarkets、Flexibility、Including information systems，Compared with local supermarkets，Has a natural disadvantage；On the other hand，From an investment perspective，Buy China business，It means that we have to bear the current situation of losses for consecutive years，Great financial pressure。”

Wal-Mart with closed stores、Just like RT-Mart who sells herself，Carrefour also hoped to re-enter the Chinese market through transformation，Even considering a spin-off listing，Obtain large amounts of financing to stop losses and expand again。

Now，Yonghui、Tencent、Carrefour China’s cooperation matters have been brought to the negotiation table，In fact, the cooperation between the three parties also has many benefits: first，China’s retail market has huge space，Carrefour still has a controlling stake in Carrefour China，Cooperation means not giving up；Secondly，Introducing 188bet app two major strategic investors, Yonghui and Tencent，Can give the market room for imagination，Conducive to the improvement of valuation；Last，As a long-established retailer，Carrefour’s persistence in disguise，It is also a transmission of positive energy to the market。

Invasion of new retail, Yonghui Supermarket all the way to buy, buy, buy

2017 is known as the first year of new retail，According to the report released by Qianzhan Industry Research Institute，Estimated to 2022，The scale of my country’s new retail commodity transactions is approaching 1.8 trillion yuan，The compound growth rate will reach 115.27%。

In this trillion-dollar market，One line is Tencent、Alibaba’s giant battle，The other line is the brutal growth of Yonghui Supermarket，Combination of the two，Perfectly explains the road to attack the new retail format。

As a long-established local retail enterprise，Yonghui Supermarket’s offline retail market share has been stable among the top ten in China，And before the advent of the new retail era，Yonghui Supermarket has already prepared for a rainy day，Opened the road to transformation，The most successful case is the success of betting，Hatched a super species，Seize the opportunity of new retail，Not only join the battle of giants with an advantage，Also became a seed player。

As a landing product for the new retail format，Super Species was officially launched by Yonghui Yunchuang, a subsidiary of Yonghui Supermarket, on January 188bet app 1, 2017，The model is “high-end supermarket + food ingredients and catering + Yonghui Life APP”。According to Yingshang.com report，Super species has entered 7 cities so far，Number of stores reaches 19。According to Yonghui Supermarket’s plan，As of the end of 2017，Super Species will have 50 stores nationwide，Mainly distributed in first- and second-tier core cities in China。

Carefully review the past of Yonghui Supermarket，Easy to find，It is also a good capital player。In order to strengthen core competitiveness、Strengthen the supply chain，Yonghui Supermarket operates through a series of capital，Acquisition、Joint venture、Introduced or participated in many domestic and foreign companies。

Investment community based on public information，Compiled some capital actions of Yonghui Supermarket，See the table below for details:

Through this series of actions，Yonghui Supermarket has enhanced its strength in international supply chain、Established a global fresh food procurement direct supply platform、Opening up the global market for mid- to high-end consumption、Improved my voice in the purchasing center、Infused with the Internet genes of giants such as Tencent and JD.com，Reached multi-dimensional cooperation with JD.com in logistics and procurement、With the blessing of Tencent，Realizes rapid transmission and connection between online and offline consumption、Strengthened the layout in southwest China，Continuously 188bet sports betting app download explore multiple profit growth points。

An industry insider commented: “Every cooperation with Yonghui，Not to make up for one of its shortcomings，I hope to find greater space for cooperation through cooperation。”

Conclusion

The transformation from physical retail to Internet retail is tantamount to an "old city renovation"，Investors in this trillion-dollar wave have already invested more than 100 billion。

With the frequent good news coming from the capital market，After nearly a year of fierce fighting，The new retail camp led by Internet giants has initially emerged: one side is with Alibaba as the core，Team teammates include Lianhua Supermarket、Sun Art Retail、Suning, etc.；The other side is with Tencent as the core，Team teammates include JD.com、Yonghui Supermarket、VIP.COM、Carrefour China, etc.。

Outside the two camps，The small Internet giants with traffic are also eyeing it，Gome、NetEase Selected、Xiaomi Home and others are gearing up，Who will control the future，Still an unknown number。

*thisText source: WeChat public account "Investment World" (ID: PEdaily2012), forAuthor: Alien, original labelTitle: "Traditional retail is completely lost，The last giant is going to sell himself to the Internet？》