Before you start reading, you might as well take a look at this set of data:

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“Today’s consumers are too disloyal！”Corporate marketers often complain like this。Just a price war，Consumers will transfer immediately，Even sometimes there are just new brands、New concepts emerge，Consumers will try it。

This type of problem is particularly prominent in the tourism industry，The reasons include the increasing homogeneity of the market and the changing habits of mainstream consumer groups。
Although some pioneering companies in the tourism industry have begun to actively promote "188bet online sports betting customer loyalty programs"，But due to the lack of in-depth insights into consumers and understanding of customer loyalty behavior，Simply believe that customer loyalty can be enhanced by establishing some kind of benefit feedback mechanism，As a result, most loyalty programs were forced to discontinue or even abandon them because they could not bring about profitable growth。
In fact，As the "millennial generation" (referring to people born between 1984 and 1995) gradually becomes a mainstream consumer group，Visitors’ consumption behavior has undergone obvious changes，Their loyalty is more based on the needs of "personalization" and "participation"。
Therefore，This requires travel brands to provide personalized or even customized marketing and high-involvement brand interaction strategies。
Loyalty program: stimulate consumption and retain core customers
Loyalty Program，Is a key link in customer relationship management，The purpose is to reward loyal customers、Stimulate repeat consumption and continuously accumulate core customers。The root cause of this "customer loyalty" is based on the enterprise's demand for consumer personalization、Understanding of interests and behaviors，Is driven by interactions between consumers，And it can drive the growth of corporate profits。
For brand marketing，The commercial value that an effective 188bet online sports betting customer loyalty program brings to an enterprise is very huge。According to McKinsey data report，The marketing cost of a company to retain an old customer is 20% of that of attracting a new customer；Customer relationship retention rate increased by 5%，Can increase profits by 85%；60% of the company’s new customers come from referrals from existing customers。
However，What makes it different from other industries，The consumer demand faced by the tourism industry is very diverse and volatile，This directly results in the value of "customer loyalty" to the tourism industry being much greater than that of other industries。At the same time，It also means that travel brands will encounter greater challenges in establishing effective 188bet online sports betting customer loyalty programs。How to deal with it？
Core strategy: personalized service and building a membership system
Essentially，The true meaning of implementing a 188bet online sports betting customer loyalty program for travel brands is to obtain data resources with commercial value by establishing interactive relationships with consumers，So as to help enterprises better optimize services and further business decisions。From this perspective，The prerequisite for a customer loyalty program is that the company must establish an effective interactive relationship with consumers。
188bet online sports betting customer loyalty programs are not a strong attraction for program rewards，Instead, we collect consumer behavioral data through programs，Based on accurate user portraits，Carry out in-depth customer insights and group management，Thus promoting personalized services and improving user experience，And further build a membership system with loyal members as the core。This is the core strategy of the customer loyalty program。
1) Improve user experience
According to a survey by a research institution，More than 75% of consumers have at least one customer loyalty card，More than 30% of consumers have two or more customer loyalty cards，But this behavior of stimulating consumption has almost no effect。Actually，188bet online sports betting customer loyalty program requires companies to go beyond consumers’ original consumption desires，Provide an experience beyond expectations。
In Loyalty Program，Customer insights and data technology are the core of improving user experience。Travel brands should ensure that interaction data with customers can reflect consumers’ psychological expectations，Thus adopting a data-driven decision-making process，To provide customers with the best user experience。and，This kind of experience effect needs to cover the entire travel process of consumers。
2) Promote personalized services
In travel consumption，More and more people are beginning to pay attention to self-spiritual satisfaction and the realization of differentiated experiences。Therefore，It is becoming increasingly important for travel brands to add personalized elements to the user experience。This also requires enterprises to be based on customer insights，Ensure that corresponding travel products and services can be provided to the right users at the right time。
It is worth mentioning，Personalized travel services include more than just routes、Selection of hotels, etc.，It should also include the specific operations that different customers want to perform at different stages，For example, if you want to add a child's bed to your hotel room。This means，Promote personalized services，It is important to understand each of your customers and strive to meet their needs。
3) Establish a membership system
Generally speaking，An important sign of measuring customer loyalty，It is able to meet "customer satisfaction" at the same time、The three requirements of “repeat purchase rate” and “recommend others to purchase”。This is to say，In 188bet online sports betting customer loyalty program，It is necessary to achieve a loyal customer who can not only insist on purchasing the product or service，Also actively recommend to others、Promotion。
In this process，Establishing a closed-loop membership system is very important for tourism brands。Pass Offer、Points and other member rewards，Stimulate loyal customers to make repeated purchases and proactively guide potential customers to try purchasing，And then gradually convert potential customers into loyal customers，Finally forming a closed-loop membership system。
Example confirmation: profit growth and data value
Of course，For travel brands，188bet online sports betting customer loyalty program based on consumer behavior data，The benefits generated are very huge，This benefit not only includes an increase in corporate profits，It also enables enterprises to have further user data value。We might as well take the two brands that Shiqu has helped as examples，Let’s see the value of customer loyalty。
1) Airbnb - mobile social marketing

Airbnb is an online social travel home rental community，Users in nearly 34,000 cities in 190 countries，The number of house rental information released reached 50,000。Shiqu uses the 188bet app download advantages of social big data marketing to do member relationship marketing for Airbnb，Help it quickly open up the Chinese market，It has gained a lot of word-of-mouth communication and user interaction。

Airbnb fully mobilizes the enthusiasm of members，Leveraging consumers’ own real stories，Created more word-of-mouth on social platforms，Received over 100 million brand exposures and successfully attracted 600,000 new fans。There is almost no fiction in the story，Make the brand image more complete by publishing magazines，And create a unique feeling for users，Be more loyal to the brand from now on。
2) Spring Airlines - Differentiated Social Marketing

Spring Airlines is the only low-cost airline in China，It is necessary to use the price advantage to quickly gather fans in the short term and guide fans to convert shared content into resources that can be disseminated for product promotion。Shiqu helps Spring Airlines understand consumer behavior characteristics from social data，So as to provide differentiated marketing information for different consumers。

In order to achieve more precise marketing effects，Shiqu chose the social platform as the main platform for Spring Airlines，The perfect combination of big data technology and social advertising technology，Using the "precise delivery + fan service" combination strategy，Successfully helped increase sales conversion by 36%，Finally achieved ROI as high as 1:14，Bring 3 to businesses through social networks.Annual revenue of 500 million。
Actually，Not only the tourism industry，But in the entire business field，The ultimate core of competition is to seize consumer trust resources。Therefore，The key point for enterprises to do，By implementing an effective 188bet online sports betting customer loyalty program，Translate more "consumer trust" into monetizable "commercial value"。